No one breaks down the complex topic of sales quite like industry expert Rana Salman. Through her new book, Sales Essentials, she covers it all… beginning to end.
This book is jam-packed with value, and it’s the unrivaled resource you need for achieving greater success in sales. It’s real and raw, with ready-to-use strategies you can start applying today.
In Sales Essentials, Rana Salman cleverly puts the art and science of enterprise sales under the microscope to give readers an up-close view of every step in the process—before, during, and after the sale. Using a direct and practical style, Salman shares wisdom from her extensive sales background to help others benefit from her experience. The wins… and the fails.
The chapters of her book are loaded with comprehensive success strategies, real-world examples, and valuable tools that can be an undeniable game-changer for current or future salespeople. If you want a proven, start-to-finish roadmap for upleveling your skills and accelerating your sales career, this book is perfect for you.
“I’ve been building and leading sales teams for two-thirds of my existence, and I have a passion for learning. Rana Salman’s Sales Essentials is a must-read for lifelong learners and those who genuinely want to invest in successful sales behaviors and techniques, and truly understand the sales process fundamentals. This book delivers the what, why, and how and is written to be shared. It is a foundational teaching platform for individual sellers and leaders to take a step-by-step journey with Rana, who shapes the narrative around the criticality of the “human connection,” which is truly the basis for success!”
“Rana Salman’s Sales Essentials is not your typical sales book. Rana integrates her experience and passion for selling with science, real-life stories, research, and data. The book cuts through the fluff and provides practical applications and actionable insights on how to sell. It’s not a sales book you read once and put away. It’s a guide reps can regularly use throughout the sales process.”
“Rana Salman’s Sales Essentials is a comprehensive guide on how to sell and build profitable relationships. She doesn’t hold back, sharing her experiences (the highs and the lows) and providing a succinct approach to selling in today’s environment. The book includes tools, exercises, templates, and examples that any seller, no matter their tenure or background, can benefit from. I highly recommend this book!”
“Sales Essentials is incredibly relatable and current. It gives real-world examples and good reminders you can take into your daily practice. Rana Salman does a fantastic job giving you a sales blueprint with actionable information you can apply. An excellent read whether you are new to sales or have 20 or more years of experience.”
“Rana’s book brings all the selling components to life with her straight-from-the-trenches guidance and real-world examples. Her innovative way of explaining what, why, and how to sell makes this book a masterpiece and an essential asset for every seller who is looking to take their performance to the next level.”
“As a product marketing executive, I’ve worked with salespeople in medium and large IT organizations, as well as startups. Rana’s Sales Essentials takes you into sellers’ minds and provides insights into what effective selling looks like. It’s divided into three consumable and easy-to-follow sections, with straightforward advice from a real expert. I recommend this book to sellers, product marketers, and those who work with sales teams.”
“As a sales professor and former sales executive with more than 30 years of experience, I recommend Sales Essentials for anyone in the industry—whether you’ve been selling for years or are just getting started. I will add it as a must-read for my graduate and undergraduate students. It’s an end-to-end guide that provides you with everything you need to be successful throughout the sales process, written by someone who not only teaches salespeople how to sell but is also a seller herself. This book is a must-have.”