How CEOs Can Improve Sales Leadership

In this article, the author highlights the adverse impact of a low performing managers. “The average cost of a “low-performing” sales manager is roughly $3.5 million in lost revenue”…CEO can improve sales leadership through: 1) Emphasizing objective data 2) be hands-on with sales leadership hiring decisions 3) Demanding accurate forecasting 4) Developing leaders at every level; 5) Making sales leadership a bigger focal point

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